Todd McFarlane's Balls
In early 1999 McFarlane set records when he paid nearly $3,000,000 for one baseball – the ball that Mark McGwire hit his then record breaking 70th home run of the season with – along with a handful of other ‘famous’ baseballs, such as McGwire’s 63, 67, 68, 69 home run balls, along with a signed McGwire bat and some other assorted memorabilia and game used balls and bats. McFarlane justified the purchases down the track by stating that, “…the McGwire ball bought me some meetings. People tend to equate money with success: Hey, that guy spent $3 million for a baseball! Bring him in! It's like buying into a poker table.” Once at the poker table McFarlane continued to spend. He took his balls out for a tour of various locations around the USA, raising money for the ALS Association - something I can't fault him for.
According the official site, "More than 1,500 television and radio reports about the tour and the collection's owner, Todd McFarlane, aired across the U.S. and Canada, accompanied by approximately 3,000 newspaper and magazine interviews and features. Some media highlights include The Today Show, ESPN's Up Close Primetime with Roy Firestone, Fox Sports Net's Goin' Deep with Chris Meyers, The Dave Hodges Show on Canada's The Sports Network, as well as Forbes, People, Baseball Weekly, Sports Illustrated, Rolling Stone, Spin, Entertainment Weekly, Premiere, USA Today, New York Post and Chicago Tribune."
In 2003 he forked out around $600,000 for a ball that steroid user Barry Bonds hit his then record 73rd home run of a season. That Bonds was a drug cheat had no impact upon what McFarlane was prepared to spend, stating, “I believe Barry is our current-day Ty Cobb. People didn't like Cobb for various reasons. He's sort of notorious. But 80 years later, notorious is cool.” The differences between Cobb and Bonds are clear even for a non-baseball fan to appreciate – Cobb played in an era where home runs were not the yardstick to be measured with, runs were. Cobb created records that stood for decades after he left the game. Cobb was, by all accounts, a right bastard on the field who played the game hard and not always fairly, spiking people as he ran into base, slashing opposition players, crashing and bashing his way around and, if you believe Cobb, once killing a man off the field. But, unlike Bonds, Cobb, for all his flaws, never took performance enhancing substances to artificially increase his playing ability - Cobb's records were set and stood because Cobb was bloody good. Yes, 80 years later people associated with baseball remember Cobb, and in 80 years they might well remember Bonds, but it’ll be for different reasons. If I had money to burn I’d be buying Cobb memorabilia and not Barry Bonds, but then I’m not Todd McFarlane. So where did the wealth go? In the bankruptcy document there lurks this little item: “Books, pictures and other art objects, antiques, stamp, coin, record, tape, compact disc, and other collections or collectibles: Collectible baseballs. The debtor also has a property interest in other miscellaneous items depicting characters and/or events relating to the comic and entertainment businesses whose value is unknown such as posters and other memorabilia. Located in premises. VALUE 219,550.00”
That’s right, McFarlane, who must surely have spent over $5,000,000 down through the years on baseballs and other items, valued the same items at just over $200,000. And that price includes any original art that McFarlane owned at the time, along with his other collections. With investments like that it’s easy to see why McFarlane went broke. Either that or McFarlane undervalued the value of the collection so it wouldn't be seized, but there's no real proof of that, and it wasn't challenged in court.